Del Maguey Mezcal | Brand & MArketing Strategy

About

Each bottle of Del Maguey is an expression, a reflection of the hand of the maker. Del Maguey offers a spiritual adventure, a mythic elixir that fulfills the artistic souls’ desire for exploration. Beloved by bartenders and the trade community, Del Maguey has become a mainstay in leading bars and restaurants across the country.

A global effort to refresh the look and feel and strengthen the brand identity. A marketing effort to re-engage the bartender community after COVID.

Highlights

#1 Mezcal in the US and globally

Voted All-Time bartenders choice

Double Gold Winner 5 years in a row