Chobani Complete | Nutrition Puzzle, Solved

New Product Launch Campaign. Brand Strategy.

About

Chobani Complete was the first greek yogurt snack to pack in 3 major nutritional and digestive benefits into one cup.

The new product launch plan and brand campaign leveraged a “gamification” strategy and a multi-channel marketing approach to capture attention of a younger, more health conscious generation.

Highlights

• “Gamified” Instagram stories in which users could "tap-to-solve" the nutrition puzzle

• Audio ads streaming on Spotify, as well as two wellness-focused podcasts: The Jillian Michaels Show and Good Life Project

• Sponsorship of Spotify’s cardio workout playlist

• Partnerships with diverse influencers to give away a case of Chobani Complete

• Partnership with fitness brand Obé

• Partnerships with registered dietitians and leaders in the nutrition space to build awareness of Chobani Complete