About
Chobani Less Sugar Greek Yogurt was a new product launch in response to growing concerns around sugar.
A national marketing campaign that launched the family of products ran across TV, digital, social, out of home, and custom partnerships.
Chobani Less Sugar Yogurt | The Wonderful World of Less
New Product Launch. Brand and Marketing Strategy.
MARKETPLACE EXECUTION
SHOPPER & TRADE MARKETING
Strategy with Eddie Revis
Creative Concept by Patrick Glorieux James Clunie, Michael Hagos, Lauren Festa and Gustavo Dorietto.
Design by Will Mac, John Vetter, Joakim Jansson, Michaela Early and Leland Maschmeyer.
Photography by Grant Cornett. Films shot by RBG6.
Produced by Kristy Kelly and David Isaac.